Official Press Release:
“Neon Hitch is on fire in her new video Sparks. Whether she’s wearing a loose robe or just some splashes of paint, the Luv U Betta singer is so hot she’s giving off Sparks!” -Perez Hilton
Neon Hitch recently teamed up with The Paradise Collective, Hollywood’s newest premier multi-faceted film company to create something magical for the gypsy-star’s latest singleSparks. The Paradise Collective brings together cutting edge artists to cross elite film production with new media. In one of their most recent projects directors Ryan Gregory Phillips and Josh Guillaume, collaborated with Neon Hitch to bring Sparks to life with raw archived footage from Neon’s childhood and racy scenes that parallels the video to a short film. Sparks is the first single from Neon’s highly anticipated album Eleutheromaniac due out later this year.
Neon Hitch has been eager to give her fans exactly what they have been waiting for with this release. “I wanted to show the raw and imperfect side of myself, I think artists today get too carried away with being perfect, I wanted to show real tears and show real pain. The rawness mixed with the love scenes and beauty shots, in my opinion is a perfect contrast.”
Knowing the importance of the #WeRNeon movement, a fan based label that utilizes Neon’s fans as her A&R, art department and marketing machine, director Ryan Gregory Phillips was able to incorporate her staunch loyal fans as the background talent.
“Working with Neon has been a true blessing, having an artist give you full creative control is every director’s dream. Creating a story through visuals from scratch to show a different side of Neon Hitch, which no one has ever seen before, has been one of my greatest challenges to date. I feel that this video translates who Neon is and what Sparks stands for, this project was about reimagining who Neon is and I think we achieved that.”
The release of Sparks ignites the embers that tear away from Neon’s past and follows a different path which portrays the dark, authentic, and grittiness of her tale, leaving the audience wanting more.